Image Websites – planning and development

Your website is one of your first and fastest communication, marketing and business tools. We build Websites, which are not only beautiful and attractive, but primarily impactful and effective.

Our approach involves

• accurately understanding the situation, plans and expectations of the customer,
• consult with him independent of technologies and platforms,
• and then develop an optimal and modular solution,
• which supports his business and compliments other marketing measures.

We believe that the principles from "offline" life apply "online" too. Therefore we rate human expectations and behavioral patterns higher than technical and graphical wizardry.

Our holistic solutions, which take parallel and related marketing and business concepts (also from other industries) into account, are stable and longlasting.

E-Commerce – Webshops (Magento) and Lead Generation

We have created several innovative webshop and e-commerce systems with connections to product databases, invoice and inventory systems.

Our webshop systems are based on flexible and easy-to-integrate open source systems like Magento Commerce. We use several other systems based on specific need.

Our customised/bespoke software is also based on open source systeme, like the Zend Framework. This facilitates the greatest possible flexibility for the development of a specific system.

Our approach is,

• to design the online buying experience of your customers to be extremely clear and easy
• by building on common-sense and the "offline" experience of customers.
• and thereby automating the adminstrative processes associated with your webshop, so that you can spend as much time as possible looking after your customers.

Next step: How do you plan to advertise your internet presence so that customers find you and visit your (optimally designed) webshop and give you business? Read on about SEO and SEM.

SEM & SEO (Search Engine Marketing and Optimisation)

We will let the leading German periodicals (Wirtschaftswoche & Hamburger Abendblatt) to talk about us.

One of the most important factors in the competitive online business is, how well one can find you on the leading search engines over the natural (organic) search.

Our proven strategy for SEO incudes

• using effective and legal editorial, technical and design methods to improve the "visibility" of your website for these search engines,
• the theme based segmentation of the website and distribution and layout of your content on the website (see also "Usability & Information Structure"),
• the use of landing pages when necessary,
• and a regular check of the serach engine results for your website in order to decide, which measures still need to be taken or tried out.

Search Engine Marketing is one of the most effective methods to advertise online and offer something to a very targeted and specific "desired" audience.

It is extremely important

• to reach the exact "desired" group you want to address
• and exclude the "undesired" group.
• After all in almost every Online Marketing or Affiliate Model one pays per click (PPC models), irrespective of whether the website visitor did business with you or not.

Usability & Information Structure for your online communication

A good usability concept and information structure of your website can have an extremely positive effect on customer response and online revenues. This is because:

• The online attention span of today's Internet customer is extremely short.
• The Internet is after all a fast meduim. Coming to your website and leaving it are both just one click away for your website visitors.
• The visitor (a potential customer) would immediately want to click further in/through or click away from your website, based on what s/he sees in the forst few moments after landing
• Therefore, you need both, creative marketing texts and a fundamentally good information structure to lead the website visitor (your potential customer) through your website.

Once you're there you just need to increase your lead against your competition by continuously picking up feedback from your audience and optimising your communication.

Web Analytics for regular monitoring and optimisation

Web Analytics is an extremely important part of comprehensive web strategy, because:

• Websites are dynamic and flexible digital media.
• They can be analysed quickly and optimised continuously.
• The user behaviour on the website can be analysed and the success of search engine marketing (SEM) & search engine optimisation (SEO) as well as the effects of usability optimisation and information structure can be measured with Analytics.
• All these can form the basis for your decisions for the optimisation of a website.

Web Analytics and the optimisation that follows are complex processes, which demand a plan and a lot of patience:

• In order to understand how your investment in the website is working (or not!), we collect and analyse some valuable statistics and data about user behaviour using the analytics tool.
• The data can help us understand:
  • what the website visitor does on the website,
  • where do they spend the maximum amount of time - and whether this is good news or bad news,
  • where a user leaves a website or abruptly breaks/cancels a purchasing process,
  • which advertisements, affiliate programs etc. function or are accepted better than others,
  • and a lot more, which might be important for your website.
• Sometimes we even let two different pages (different in style, design or layout) stay online together and appear randomly for different users, in order to analyse which page is better at getting the website visitor to the "goal" of the website easier and faster.

We use and recommend Google Analytics and etracker.

Corporate Design – Creation of, and compliance with, your CD/CI

The corporate design – as the optical image of your organisation – includes not only your logo, the accompanying colours and fonts you use, but also day-to-day objects like your business cards, letterheads, presentation templates and even the core message, you convey to your audience.

After we have discussed and understood your organisation, market and message, we combine these from a brand development and marketing perspective, while keeping the user friendly development of the electronic medium in mind.

Our work for Elektro-Winkler, for example, brought the electrical services specialist out of the ad-shy industry and offered a completely new and young look and feel to the company, that was inherited by the fifth generation of the family.

You can see some of our corporate design work here in printable format.

Hint: Please make sure you have registered your brand with the corporate design and slogan. This is the easiest way to distinguish your products from competitors and win ground early. We can help you with this registration process.

Managed Webhosting – secure und stable without compromise

We host all our web projects on our root servers, irrespective of how big and complicated they are. If the customer has a specific reason for hosting the webserver in house or with a third party, we obviously do the necessary ground work to enable such an environment.

Our own hosting offers us full control over the server and the configuration for your web presence. For larger projects we can offer dedicated servers with a maintenance contract.

Our servers are root servers, hosted in the 1&1 server farm. This strategy offers us the necessary security, automatic backups and maximum uptime.